GLOCK Launches New Integrated Marketing Effort Featuring R. Lee ErmeySmyrna, GA — August 29, 2011 —
GLOCK, Inc. the nation's leading pistol provider to American law enforcement agencies, is launching an integrated marketing effort this summer that includes a new website, print and digital ads, broadcast spots and a 25th Anniversary Promotion for consumers and channel partners. GLOCK spokesman, actor and avid gun enthusiast R. Lee Ermey (aka "Gunny") stars in the broadcast and print campaigns.
The new GLOCK website, www.glock.com, is designed to speak with eight key consumer groups, providing new functionality and ecommerce options. GLOCK has made selecting your recommended pistol easier by highlighting specific pistols, their attributes and unique benefits under each consumer target. The site features 360 degree views of each GLOCK pistol and will feature consumer testimonials, videos and news segments.
R. Lee Ermey is the voice of GLOCK's new GLOCKimonial print campaign, which showcases GLOCK's "Safe. Simple. Fast. = Confidence" message through real world testimonials from consumers. The ads will run across a wide variety of military, law enforcement and enthusiast publications. The campaign also features an online media buy that will launch in conjunction with the new website. A three page insertion in Guns and Ammo kicks off the campaign and is a call to action for consumers to send their stories into GLOCK's Facebook page, www.facebook.com/glockinc or www.glock.com/amazingstories.
"We are going to be aggressively marketing our brand and products moving forward with a campaign that demonstrates GLOCK reliability and service through the eyes of real consumers," said Mike Robinson, GLOCK Director of Marketing. "There is an indelible bond created between GLOCK products and their owners because GLOCK pistols are safe, simple to use and reliable, which delivers confidence to the user."
Ermey will also star in the first of a series of "Somebody Picked the Wrong..." broadcast spots from GLOCK. The first in the series is titled "Somebody Picked the Wrong House" and highlights GLOCK as a home protection option. The spot features a thief unknowingly breaking into Ermey's house. The spots will initially run on Tac-TV with Larry Vickers, Gallery of Guns, and The High Road with Keith Warren, in addition to future broadcast placements.
"Gunny is an icon among gun enthusiasts, law enforcement and military personnel," said Gary Fletcher, GLOCK Vice President. "He personifies what it is to be an American patriot and we are excited to have him featured on broadcast, print and online creative."
GLOCK has been celebrating its 25th Anniversary in America and will initiate a consumer and retail partner promotion that offers a trip to the company's global headquarters and birthplace in Austria. Consumers can register for the once-in-a-lifetime experience at www.glockvacation.com.
About GLOCK, Inc.
GLOCK, Inc. is a leading global manufacturer of pistols and accessories. GLOCK's superior engineering has produced a pistol with only 34 parts and a rugged polymer-frame, providing industry-leading reliability shot after shot. GLOCK is renowned for its pistols which are safe, featuring three safeties; simple, offering a low number of components to provide reliability; and fast, with no encumbering parts to slow the speed to fire. This combination makes GLOCK pistols the first choice among consumers and law enforcement, with 65% of agencies nationwide choosing to carry GLOCK. Austrian-engineered, the company has manufacturing facilities in the United States and Austria. Based in Smyrna, Ga., GLOCK, Inc. is an advocate for our nation's law enforcement and military personnel, as well as all citizens' Second Amendment right to bear arms. For more information, please visit www.GLOCK.com.